11/10/2023 0 Comments Dark thoughts psychology![]() ![]() So when people hear "because," they think you're being reasonable and you're sharing legitimate justification for your request. It's human nature to react well to rational explanations. Explain your request or idea with a "because" clause.Īfter you've mentioned your main point, follow up with an explanation of why you're bringing it up: "I need you to do this because…" or, "This new concept will work for us becau se…" And they're subtly guided to the conclusion you want them to come up with, without having to hammer it home. The result is people are usually more interested in what you're talking about because you've engaged their imagination. Rhetorical questions - queries that don't need an answer but can have one - get people thinking. It's a common practice to use them in sales and advertising, but they work in personal or business situations, too. Of course, the specific words you'll use depends upon what you're trying to persuade someone to do, but some examples include: "proven," "easy" and "new." Power words evoke a strong emotion in listeners and readers, sometimes without them even knowing it. Stories about people are more compelling than dry facts and figures. Use someone specific as an example, even yourself, to explain why it works. So when you're trying to persuade someone to go along with your suggestion, don't just state it flat out. ![]() Studies have found that people are more inclined to understand, remember and accept "sticky ideas." Don't reel off statistics or abstract concepts. You don't want to sound like a broken record, but you do want to reiterate the idea or concept you are pitching two or three times, in subtly different ways. Repeating the main thrust of your argument and certain key phrases can make what you're saying more memorable and create a feeling of persuasive familiarity. Repeat yourself, but not in the same way. Just don't overdo it! If you keep using the person's name over and over again, you wind up sounding insincere and will erase those goodwill feelings you had initially evoked. It makes them feel like you really see them, and that they're important to you.ĭon't miss: Do you have high emotional intelligence? See if you can answer these 10 questions correctly Refer to the person you're talking to by name. When you position yourself as a partner to your listeners or readers, they'll be more receptive to what you're talking about, since you're working with them, not preaching to them or ordering them to do something. This creates a sense of unity and mutual collaboration. "We," "us" and "our" are inclusive words that show you consider yourself as part of the team. Include yourself in the picture with "we" and "us." It's called the "generic you," and its results are definitely not generic! It makes what you're saying seem more personal and relatable, which will help you win people over. It's tempting to be more formal when you're addressing a group, like giving a speech or writing an email to a list of recipients.īut research has shown that loosening up and using "you" in group settings works to your advantage because it comes across as more casual. When you let the listener know you care about them, they'll be more open to listening and agreeing with your persuasion efforts. You make it clear that you're talking directly to them and considering their individual needs, thoughts and interests. When you address someone using "you," you're personalizing your message. Studies show that people react well to the word "you." This is the simplest and most effective strategy.
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